Someone I know in the youtube biz, a former producer/musician, is getting up there in the fame world with a massive amount of Youtube followers and hits. Now, he’s adapted to the latest “catch angle” using titles to his videos that are misleading in that the “sales pitch” has nothing to do with the content (attention is $, views is cash for these guys).
You click on it and are disappointed that you wasted your time on it. Still, the older stuff has meaning. There are some parallels with the music business/art relationship. How many times do we find the early work of a band better than the “later after they’re famous” work? And why is it so often the case?
There’s an internal fight somewhere deep inside an artist, to not sacrifice the meaning for the substance (the message for the dollars) but it can get lost when the social narrative seemingly for everyone these days is to seek fame over meaning.